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Red Zone Management:
Changing
the Rules for Pivotal Times
By
Dutch
Holland, Ph.D., Dearborn Trade (Chicago), October
2001; released with new cover by WinHope Press
(Houston), October 2004.
Visit
www.redzonemanagement.com
for more information.
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A "play book" to help managers, consultants, and
trainers navigate through the critical times or Red Zones
In football, the Red Zone is the last 20 yards on the way to
a touchdown -- a "make it or break it" time for a
team. In business, Red Zones are the critical times when companies
face opportunities for great gain or great loss. To navigate
through such Red Zones as strategy changes, mergers, or e-implementations,
companies must shift to a new way of managing.
In this insightful play book, Dutch outlines the guiding principles
for navigating your company successfully through the Red Zone,
including simple perspectives for understanding Red Zones and
straightforward, tactical game plans for achieving success on
the other side! And the best part is that this great information
is based on 30 years of hands-on work with companies learning
how to win with Red Zone Management.
Red Zone Management teaches:
- How to spot the different kinds of business conditions that
put companies in Red Zones
- Underlying principles that must be applied in any Red Zone
- Game plans for specific Red Zones, such as strategy changes,
mergers, or e-implementations
- Tips for building a Red Zone Management capability
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