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CONTACT:
Elizabeth Bacher
Dearborn Trade
155 North Wacker Drive
Chicago, IL 60606-1719
Telephone: (800) 621-9621
Email: bacher@dearborn.com
Web site: www.redzonemanagement.com


Red Zone Management… a top pick of 2001

The CEO Refresher recently released their list of the best books of 2001 as rated by their editors. Red Zone Management: Changing the Rules for Pivotal Times by Dutch Holland, Ph.D. was among their top picks of business books for the year. Their criteria for top business reads included “creative leadership, mindfulness, relevance, unique insight, actionable...and [books] with a little 'head twisting' thrown in for good measure to challenge you to greatness.”

Red Zone Management: Changing the Rules for Pivotal Times
is focused on helping organizations and leaders maneuver through Business Red Zones. In football, the Red Zone is the last 20 yards on the way to a touchdown - a "make it or break it" time for a team. In business, Red Zones are those critical times when companies face opportunities for a great gain or a great loss. To navigate through Red Zones, such as strategy changes, mergers, and e-implementations, companies must shift to a new way of managing. The regular rules no longer apply. More information on Red Zone Management Principles plus reviews of the book are available at www.redzonemanagement.com.

Red Zone Management was released November 2001 by Dearborn Trade, a Kaplan Professional Company. It has been featured on Harvard Business School’s Working Knowledge website (http://hbswk.hbs.edu), thestreet.com and cio.com. It is currently available in bookstores and online at Amazon and Barnes & Noble.

The CEO Refresher also reviewed Dutch’s last book, Change is the Rule: Practical Actions for Change: On Target, On Time and On Budget. In this review, the CEO Refresher editors noted that “Change is the Rule" expands on the metaphor of the organization as a theatre company - and it is brilliant! It's brilliant because it simplifies understanding - it reduces the complexities of organization change to common sense with a very clear 'picture' to relate to. It is a very powerful metaphor that is very easily understood and 'got' by almost anyone who has ever been to any type of theatre presentation.“

Dutch Holland, Ph.D. is CEO and founder of Holland & Davis, LLC. He has worked as a management consultant since the 1970’s, leading change initiatives in many Fortune 500 companies in a variety of industries. Dr. Holland was an advisor on industrial innovation to the President and the Secretary of Commerce. Dutch is a frequent speaker at national and international conferences and has taught in executive programs at Rice University, the University of Houston, The University of Texas, and the Wharton School’s Securities Institute.

Dutch co-authored The Change Management Toolkit for Reengineering (WorthingBrighton Press, 1995), Millennium Management (WinHope Press, 1999) and authored Change is the Rule (Dearborn Press, 2000) and Red Zone Management: Changing the Rules for Pivotal Times (Dearborn Trade Press, November 2001). He has published over 50 articles in publications such as Software Strategies, Business Horizons, Knowledge Management Review, Knowledge Management Magazine, Journal of Petroleum Technology, Academy of Management Journal and Journal of Applied Psychology.

The CEO Refresher is published by Refresher Publications Inc., a privately held corporation in Toronto, Canada. The CEO Refresher is meant to serve as a significant source of content for business leaders and can be found online at www.refresher.com


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ADDITIONAL CONTACT:
Tara Wilson
Holland & Davis, LLC
1600 Marathon Oil Tower
5555 San Felipe
Houston, TX 77056
Phone: 713-877-8130
Email: twilson@hdinc.com
Website: www.redzonemanagement.com, www.hdinc.com






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