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January 2006
Project Management with a Twist: the Key
to Your Business Success
Project Management has never been
hotter … and its going to heat up
even more. As businesses move to a
time when change is no longer the
exception but the rule, Project
Management will become a core
competence of most firms. As a
Project Management professional, you
can be in the catbird seat in
determining your value to your
company and to your career. But it’s
Project Management with a twist.
Project Management can be applied to
a variety of business problems whose
solution requires the organization
to do things differently. Competent
Project Management, however, is just
the “ticket to play,” not “all you
will need.” Competent Project
Management must be extended into new
territory … and you can do it … if
you appreciate and integrate the
following factors into your
change projects:
-
Resonance
… your
project must “ring true” with
the business; your project (and
therefore your work) must be
logically and visually connected
to company
goals/plan/strategy/vision. Your
project language must be aligned
with the business words used to
run the company
-
Synchronicity
… your project must “align with
business cycle times” and with
top management’s event horizon …
e.g., projects with quarterly
milestones don’t work well in a
company that thinks in months
-
Flexibility
… your
project will need to flex around
business “energy;” Top
management energy moves around
like a spotlight on a stage. You
must follow the light to the
degree possible to stay attached
to the energy flow
-
Emotional impact
… your project must create a
“visceral reaction;” Emotion
brings energy, motivation, and
morale to both project team and
stakeholders. Being able to tell
an emotional story about the
reason for your project is
critical
-
Packaging
of the Project…Your project (and
you) must be “business
attractive.” You should look
like you are in business and in
the business of Project
Management. The dot.com look is
dead … or you are. Your
space must be as good as the
best in your company
The future of PM is unlimited … but
PM must be powerfully supplemented
with business savvy … and a twist!
For more information about the techniques of Process and Change Management, call
Mike Campbell
directly at 713.877.8130.
 G.
Michael (Mike) Campbell, M.A., PMP,
has over 20 years experience in working
with senior management teams to improve
organizational communication and prepare
management teams for organizational
change. Mike has worked with a wide
variety of clients, from large, global
organizations to smaller companies and
non-profits. Through Holland & Davis and
the Institute, Mike has helped companies
to effectively implement their
initiatives and Engineer Organizational
Change. Mike is a nationally recognized
expert on performance consulting and
shared services. He has been a featured
speaker at numerous national conferences
and has published several articles in a
variety of national and international
publications. Mike is the author of
Bullet Proof Presentations,
which is used as course material in the
Institute. Contact Mike at 713.877.8130.
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