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March 2007

The Referred Pain of Change

By: Dutch Holland, PhD

  

We have all heard the clever detective say, “To get to the bottom of this mystery, we must follow the money.” Consultants often use a similar rule of thumb: “To discover the cause of the business problem, find the pain that management is feeling.” Sometimes that’s a good idea … but sometimes it is not. Sometimes the pain point may not be the problem; it may be a case of “referred pain.”

Wikipedia defines referred pain as “an unpleasant sensation localized to an area separate from the site of the causative injury.” In other words, you hurt one part of your body but feel the pain in another part. For example, heart attack victims frequently feel the pain in the left arm.

The concept of referred pain can be used to describe an organizational phenomenon that is quite common in our business of “managing change.” That is, it is common for “pain and bitterness” to break out among a management team causing a diagnosis of “interpersonal or even personality problems” when in fact the real cause of the pain is an unexpressed business difference.

For example, we witnessed one situation in which a very senior management became more and more “abusive” over a six months period when dealing with other mangers. While this senior guy had never been the most tactful person in dealing with fellow employees, clearly the last six months was an escalation of intensity. After several doses of consultation and counseling, the situation was no better. Delving deeper, however, the CEO finally identified the senior manager’s basic (but unconscious) disagreement with the CEO’s new business strategy. The senior manager knew in his gut that the new strategy wasn’t going to work, so he began to “hold up the train” by becoming more argumentative and abusive. This was his way of saying, “This is not the best direction for the company.”

As managers leading change initiatives, we might all be aware of the referred pain of change. We can’t always take the “organizational pain” that we see or hear at face value but must instead look deeper to find what might be the real cause(s). How do you do that? Well, actually that’s a trade secret, but a clue is “check all the business assumptions by writing them down and evaluating each one for validity!”


To find out more about our implementing change approach, call Dutch Holland at 713.800.3663. Holland & Davis can give you success story after success story ...and suggest ways that you can engineer change.


 
 



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