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Released to the World... Secrets to Conquering Today's #1 Toughest Business Challenge |
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"You don't have to be afraid of change any longer: Change is the Rule offers entertaining and simple solutions that will help you move swiftly and efficiently through the growing pains of organizational change." Ken
Blanchard "Change Is the Rule will be among the required reading for my executive leadership team as we continue to drive for dramatic business growth and value creation for Texaco in the highly competitive domestic energy markets." W.
Robert Parkey, Jr. "Dutch is the most down-to-earth change advocate I have met in my 35 years of struggling with change. This is not academia, this is the real world!" Fred
Hubbard Sr. "Dutch Holland brings home the hard realities of change management and constructs a practical and thorough blueprint born of successful application with many diverse clients." Alan
B. Markert "Simple ideas often turn out to be winners. Dutch first introduced his simple winning concept 'Run the Business, Change the Business' to our organization more than seven years ago. Managers who understand how to organize and handle these roles have been the key to successful transformation of our company." David
Birney "To expect transformation without good management is a dream. This is a book that must be 'on the desk' of a successful 21st century CEO" Major
General John S. Parker "Workers throughout most organizations understand, by now, that change is really the rule. Dutch Holland provides the clearest, most practical guidance imaginable on integrating the running of any business with implementing changes necessary to assure future success. His 'dual perspective' of running the business while changing it is a simple but powerful and inspiring model!" Burt
Branstetter "What a great uncluttered road map for understanding, embracing, and leading change. We have trained over 10 million leaders worldwide, and change is their biggest challenge. This book should be next on their reading list." Dr.
Paul Hersey |
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250-Page Change Manifesto Reveals Field-tested Approaches to Implementing Change Discover what really works... & what really doesn't
Chances are you and your organization are in the midst of significant, fundamental change - or you very soon will be. Today changes affect industry, government, non-profits... No one is immune. Not even traditionally old-fashioned, conservative industries - like banking and electric utilities - are undergoing the most revolutionary changes in their histories. Even health care... Even the armed forces... Everywhere people are swept in a great tide of profound and fundamental change; it touches everyone and every thing in our society. Change is so pervasive, in fact, it is often said that the only constant in life is change itself. And you would think with so much practice, people would be pretty good at change. But it isn't so. Study after study shows on average organizations can expect about a 15% chance for success in any significant change initiative they undertake. Fifteen percent! That's worse than the roll of a die! Every day people bet their jobs... their careers... on new strategies, new directions, new technology... new everything. And sadly, for the vast majority of them, it's nothing but a crap shoot. Let me ask you something:
Well, the good news is you don't have to. Hundreds of man-years of change management experience and wisdom have been distilled into a proprietary formula that smart decision-makers everywhere have been using to win the change game for over two decades. It's a process that's so effective - it's even patented. And now we are offering it to you - absolutely free. Why are we doing this? Simple: we want everyone to know what we've done. Our work has been a well-kept secret, and we want to change that. What better way to let people know about us than to share our insights with them. And we will. In addition to Change is the Rule, we also provide a free mini-course, tele-seminars, online presentations, informative articles, and more. All of this to introduce people like you to our firm, our body of knowledge, and the products and services we offer. Act now, because this won't be free for long. Ultimately, we plan on selling this program online, but for a limited time we are "seeding the market" by giving it away. We anticipate this will create the buzz we are looking for. So now is your chance. You too can discover the secret alchemy of effective change management. Imagine the impact you can have in a world of change where no one knows what they are doing... except you! Enter your email address in the form below, and we will instantly send you the location where you can download your free copy of Change is the Rule. Then receive our free mini-course - a quick read quick-start version of the book, informative articles written by our own panel of change practitioners, front-line real-world lessons learned, and special offers and invitations that will make you the go-to change expert in your organization. There is no cost or obligation for any of this, and if for any reason you no longer want to receive our information, a quick click on one of the special links provided in every one of our communications will take you off our list instantly - no hassle whatsoever.
J.
Louis Frank
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