Change Management
for The Digital Oilfield (DOF)

 

People
Processes
Technology

Our Focus

We focus on Business Results through the three critical building blocks of any DOF technology insertion: "People, Processes, and Technology."

Holland & Davis provides the complete package of change services that must accompany a DOF technology insertion.

 

Our Value Proposition?

  • Business Success from your DOF initiative … on target, on time, and on budget.
  • We work arm-in-arm with your professionals to take your DOF initiative all the way to the bank!

We ensure that your business case is achieved, that implementation and business results happen on time, and that the overall spend/budget for the business side of implementation is met.

 

What's the Opportunity?

The Digital Oilfield Formula for Success is known and can be applied to every DOF application. Leveraging rapidly-advancing digital technology promises to revolutionize parts of the work in the oil patch if, and only if, it is successfully implemented!

 

More and better data, real-time decision-making capability, remote manipulation and "smart assets" portend gains in performance, productivity and profits. Digital Oilfield initiatives are gearing up, but there may be a problem...

 

What's the Problem?

 

The Digital Oilfield Formula for Success requires a full suite of Business Success Practices to ensure business results ... on target, on time, and on budget.

 

The Problem? Frequently those required business practices are weak - or totally missing - from DOF projects! Even the best DOF technology is useless if it isn’t fully utilized on a day-to-day basis by the operational and business sides of the organization.

 

The unfortunate history of big systems implementations (including DOF) is plagued with a dramatically unbalanced application of time, work and resources … with the technical configuration of the software getting “generally adequate support” while the preparation of the business organization has been “terribly under-worker, under-resourced and late.”

 

(Click here for an entertaining but all too familiar example)

 

Technical AND Business Successes

Holland & Davis (HDI) works with clients to ensure that their Digital Oilfield (DOF) initiatives become both Technical and Business Successes. Holland & Davis specializes in providing the Business Solution Services needed to fully exploit new technology. Technology projects working in relative isolation can't produce the desired results!

 

 

What's the Solution? ...the DOF Success Formula

 

The Solution is driven by the “DOF Success Formula.” We use the term “formula” to signify that there are a concrete set of actions that must be taken, in a particular sequence, without omission, in order to achieve success. How could there be a formula, you ask? After more that three decades of implementing big computer systems, enough research and experimentation has been conducted to precisely identify a success formula.

 

(Technical Effectiveness) x (Business Readiness) = Business Success

 

  •    Technical effectiveness is defined as “the full implementation of a software application that fully meets the technical requirements of the Business Case (or Business Plan) as developed during the planning for the DOF initiative.”  In other words, technical effectiveness means that valid, functional, fully-operative software has been properly configured to work in the user’s business environment.

  •    Business Readiness is defined as “all business users are ready (capable and motivated) to put the DOF technical application to work at Startup (or Go Live).” In other words, Business Readiness means that the business organization(s) will fully utilize the new DOF system just as soon as the application is started.

  •    Business Readiness is achieved by the application of a defined set of business practices that enable the business organization to be fully capable and motivated to “to go to work at go live." Unfortunately, many of these business practices are frequently lumped into a bucket called "Change Management."

In other words, the DOF technical project/initiative must be surrounded by business success practices that "clear the way," keep managers aligned and  committed, and "get the business ready" to exploit the new technical solution. Those Business Success Practices are shown in the diagram and list below.

 

What Services Do We Offer? - Click here for our brochure

  • Strategy and Selection - A DOF strategy must be driven by a business strategy that has a high chance of success and executive leadership. HDI offers business strategy development and implementation services, as well as a full management of DOF selection processes.

·         Executive Advocacy – Almost everyone knows by now that “executive commitment” is needed for implementation success. While “commitment” is necessary, it is far from “enough.” Holland & Davis has developed and tested tight and precise “prescriptions” for executive behavior, for all “C-level execs (CEO, COO, CFO, CTO, and CIO). Holland & Davis has the senior, credible people who can influence executive behavior, while providing the executive advocacy required for DOF success.  

  • Program Management - A technical initiative will have many technical and business "moving parts" or projects that we can drive to completion for business success. - See our project management framework

  • Project Management - There is no substitute for disciplined project management. We can bring project management methodology, tools, Project Managers and staff to provide the focus and resources needed for business success. Holland & Davis is a Project Management Institute (PMI) Registered Education Provider and we teach Project Management globally, completing over 100 courses in more than 20 countries in the last two years.

  • Change Engineering - New technology must be engineered into place inside a business organization ... if business objectives are to be met. We bring SOA (patent pending) methodology experienced leaders and staff to get your job done. - See a list of our DOF Change Engineering Tools

  • Team Formation - An effective and efficient team is needed to do the hard work of technology insertion and integration. We provide complete team services: recruitment, selection, chartering, team building, and conflict resolution. - See our DOF Team Tools list

  • Utilization Optimization - The key to meeting the business objectives of a new technology is Full Utilization by the business. We structure technology implementations for 100% utilization at "go live."

  • Innovation Methods - New technology initiatives require huge doses of innovation for effective insertions in a business organization. We bring years of innovation and technology transfer experience to support your DOF Initiative. - See what NASA thinks about our Tech Transfer capability

  • Governance - Steering a DOF project is easier said than done, with many stakeholders with different business agendas. We provide a "decision structure" that aligns stakeholders while ensuring that needed decisions are made on time.

  • Risk Management - Inserting of a new technology runs three risks; (1) Will it work? (2) Will people use it? (3) Will it make money for the company? We bring unique risk assessment and mitigation tools and support to ensure business success. - See our Risk Management Framework

  • Business Readiness - While new technology is being made ready for the business, the business must be made ready for the technology. We bring our patented Business Readiness methods and tools to ensure readiness ... on target, on time, and on budget.

Who is on our Service Team?

HDI is fortunate to have more than a dozen senior consultants (with more than 20 years business experience) on our consulting team. Their expertise and maturity can bring business results to your DOF initiatives.

 

What tools and products do we offer?

Thanks to a lot of research, experimentation, and the generosity of our clients, we have accumulated a full range of tools and templates for the Business Practice Solutions needed for DOF business success. Our tools are simple and practical, but battle proven. We can customize a tool set for you and even training you to use them.

 

What do we know about the subject?

Apparently the editorial boards of the industry's top journals think we know a lot. More than a dozen of our articles on implementing digital oilfield/technology projects have been published in the past three years.

 

Who have we worked for?

Our first published article about Technical and Business success was published right after our first implementation innovation ... in 1974. We have been providing Business Service Solutions ever since!

  • View Some of the Firms we have worked for

What might you do next?

Bottom line: Life is too short to have your good technical work thwarted and frustrated by people problems, organizational politics, and inadequate management practices. We can help ease the frustration and move your technical initiatives ahead.

Call Mike Campbell at 713.800.3663 for specific information on our services.

 


Who to contact button
Contact Us for a Digital Oilfield Jump Start Assessment!
Mike Campbell or Dutch Holland, 713.800.3663

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1600 Marathon Oil Tower, 5555 San Felipe, Houston, TX 77056
Tel: 713-800-3663, Fax: 713-877-1823