Change is the Rule: Practical Actions for Change...On Target, On Time, and On Budget By Dutch Holland, Ph.D., WinHope Press (Houston), October 2004.

Sparkling Reviews!!  "You don't have to be afraid of change any longer: Change Is the Rule offers entertaining and simple solutions that will help you move swiftly and efficiently through the growing pains of organizational change." Ken Blanchard Co-author, Who Moved My Cheese and The One Minute Manager "What a great uncluttered road map for understanding, embracing, and leading change. We have trained over 10 million leaders worldwide, and change is their biggest challenge. This book should be next on their reading list." Dr. Paul Hersey Chairman Center for Leadership Studies "Home of Situation Leadership" "This book is concise, down-to-earth, and even entertaining. Practical, nuts-and-bolts type people, if they want to read only one book, should read this one to prepare for the next big organizational change." "Short, clear, and practical throughout. This book takes the mystery out of engineering successful organizational change." "Excellent book!" John A. D'Angelo Manager, Business Transformation Services Schlumberger-GeoQuest "Dutch Holland, through his 30 years of experience as a businessman, sole-proprietor, entrepreneur and management consultant, has managed to assimilate a highly practical and common-sense approach to addressing change as a constant way of life in 21st century competitive business. Change Is the Rule will be among the required reading for my executive leadership team as we continue to drive for dramatic business growth and value creation for Texaco in the highly competitive domestic energy markets." W. Robert Parkey, Jr. President Texaco Natural Gas Inc. "This book is a must read for anyone trying to manage the change process. A work of art that tells the reader in easy to understand language how to manage the process. It will serve as a desk reference the manager or executive can and should use fore a successful outcome. In a real life application, Marathon Ashland Petroleum LLC followed this process in forming a successful merger of two petroleum companies" J. Louis Frank President Marathon Ashland Petroleum LLC NO CONSULTING LIBRARY IS COMPLETE WITHOUT CHANGE IS THE RULE A very practical, how-to-do it book on Managing Change in the organization. Uses a powerful metaphor that immediately allows readers a new perspective on how to make change happen on target, on time, and on budget. The book is built around several key ideas... Organizational change is now the rule and no longer the exception All managers must become as good at managing change as they are at running their day-to-day business Managers can grasp the key ideas in change management very easily with the book's "the organization is like a theater company" metaphor Change happens when managers alter the four mechanical attributes of organizations: Vision, Work Processes, Plant/Equipment/Tools, and Performance Management Systems Change happens when mangers act on those attributes with "an engineering focus … and high social awareness." Change does not happen in a vacuum… so managers must "Change their Business while Running their Business" Managers have mastered change in their organization when they can make changes as easily and efficiently as theater companies change from one play to another. Individuals in organizations have when they can make a change as easily and professionally as an actor does when she moves from a great performance in one play to a winning performance in a new play!

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You may order individual copies of Change Is The Rule from Amazon.com. Special quantity discounts are available through WinHope Press at 877-340-8130 and winhope@hdinc.com.